antivist (perspectum) wrote in massmedia,
antivist
perspectum
massmedia

Couple quotes on advertising I felt like sharing at this moment.

“The truth isn’t the truth until people believe you.” – Bill Bernbach

Good advertising” does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett</i>

“To explain responsibility to advertising people is like trying to convince an eight year old that sexual intercourse is more fun than chocolate ice cream.” – Howard Gossage

"You're buying an idea, a feeling, an image, an instant connection to where it's happening, to sense of excitement, to the idea that you're part of an engine that drives the shiny, glamorous world. It becomes a solution to isolation, loneliness, or impotence. It's not about the actual product we buy. That's almost the least of it. It's about achieving pleasure, happiness, resolution, the end of some anxiety. It's about buying into a world that advertising presents, where corporations are basically good guys who care about us as individuals. Through advertising they are saying, we can connect you to a glamorous powerful world." - Leslie Savan

"Consciously or not, we compare ourselves to the ads we see, accepting the discomfort they have created - because without discomfort there would be no need for salvation - then buying deliverance in the guise of their product." - James Robinson
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